Launch Pulse · v4 proposal (PASU-1022)

Launch Pulse V4 proposal

All organisations ▾

Since launch

Business & sales · since launch

120

rollouts delivered

↗ climbing since launch

1,186 ↗

AI generations

2,057 ↗

AI model calls

$73

AI Rollout Spend?

Who's on board

12 organisations registered · 3 live trials · 1 paying

Where every organisation stands

Still using it?

Trials to act on

every trialling and recently lapsed organisation, most urgent first

4 to chase

Organisation	Last active?	Rollouts in trial?	8-week trend	Trial ends	Action
(name not set) **@dekon-tech.com	never opened	0	→	in 4 days 17 Jul	Reach out
Northbridge Retail **@northbridge.com.au	28 Jul 2026	5	↗	in 6 days 4 Aug	On track
Harbour Media **@harbourmedia.com	21 Jul 2026	2	→	in 2 days 31 Jul	Check in
Unicorn PTY LTD **@unicorn.com.au	never opened	0	→	lapsed 24 Apr	Chase or close
(name not set) no contact on file	9 Jul 2026	2	↘	expired 14 Jul	Chase or close

Action guide: what puts an organisation in each band

Chase or close Trial ended in the last 30 days and they never converted.

Reach out Trial is still live but nobody has ever opened Smart Rollout. Zero sessions, zero rollouts.

Check in Trial is live and they did start, but there has been no activity for 14 days.

On track Trial is live and someone was active within the last 14 days.

Archive Trial ended more than 30 days ago. Sorted to the bottom.

Paid customers to act on

All healthy

Organisation	Last active	Rollouts	8-week trend	Seats	Health
Meridian Group **@meridiangroup.com.au	28 Jul 2026	62	↗	24	Recently active

Paying = an active, seat-billed subscription. 24 seats at $1,500 = $36,000 a month.

Complimentary and internal: active, not revenue

Organisation	Last active	Rollouts	8-week trend	Members	Health
Unicorn **@plusalsostudios.com.au	28 Jul 2026	28	↗	27	Recently active

What it's worth

recurring revenue, measured spend, and this week's movement

Monthly run-rate

signed, and what is still in play

$36,000a month, contracted

$36,000 signed$72,000 if every trial converts

Signed, seat-billed $36,000

In trial, not billing $36,000

Complimentary $0

$1,500 a seat, from the catalogue, against live seat counts.?

Are the billed seats being used?

seats producing work, and what each rollout costs

21of 24

billed seats have produced work

Rollouts delivered62

Busiest five delivered50 of 62

AI model spend?$0.68 a rollout

This week

last seven days, most significant first

10 Northbridge Retail passed ten rollouts, the first customer to do so.
2 New trials started, both delivering inside 48 hours.
3 Sandbar Collective ends in three days, never opened.
4 Organisations produced a rollout, up on last week.

6 more this week

By organisation

users and weekly rollouts per customer · switch the org filter (top right) to deep-dive into one

Billable size vs total members

seats we bill, and everyone in view

Billing

seats we invoice for?

Members

everyone in the current view?

Billable24

In trial, not billing yet24

Complimentary, never billable27

Registered or lapsed, no plan24

Total members99

From first look to regular use

how many members have reached each level

Rollouts delivered by week

by organisation, hover any block

Faded bar = the current week, still in progress. Weeks run Sunday to Saturday.

Product · UX · since launch

32%

of members have shipped a rollout

9 makers · 19 yet to activate

signed-in members

5.9d

median to first rollout

rollouts per maker

Getting to first value

who activates, and how long it takes

Members who have shipped a rollout

28 members

9 Shipped a rollout 19 Signed in, not yet

Time to first rollout

median

5.9

days, typically

first sign-in to first finished rollout

Fastest makersame day

Rollouts per active maker17

The making journey

from a sheet to a launched rollout · totals since launch

Where the work flows

one job in four stages: the ask, the plan, the build, the launch

128

Briefsuploaded, the ask

126

Plansapproved, the plan

120

Rolloutsdelivered, the build

Launchedto a channel

98.4%of briefs get a plan

95.2%of plans get built

57.5%of builds get launched

51 finished rollouts were never launched, the only stage losing real volume.

Launch rate

of finished rollouts

69 Launched 84 Not yet launched

How deeply they engage

members return often and work in depth

Engagement depth

signed-in members

409

work sessions

actions per session

sessions per member

11,069 actions since launch. Members come back around 15 times each and do real work every visit.

Peak working hours

busiest 2pm

Do they come back

weekly active members, and how long they stay

Members active each week

peak 19

Still active after N weeks

19 of 28 return past week 1

1 wk

2+ wks

3+ wks

4+ wks

5 wks

Platform · reliability · since launch

96.8%

of rollouts finish cleanly

→ steady near 97% each week

2,079

AI model calls

2.7s

average step

failed or cancelled

Is it finishing cleanly

rollouts that complete without failing

Rollouts finishing cleanly

158 attempts

153 Finished cleanly 5 Failed or cancelled

Rollouts by week, clean vs failed

worst week 94%

Finished Failed or cancelled

How fast the steps run

average time per agent step, slowest first

Slowest steps

seconds per run

Apply mapping spec

7.8s

Build rollout plan

5.8s

Run sandbox code

5.3s

Set source sheet

3.4s

Figma batch update

2.3s

Submit mapping spec

1.5s

Getting faster

avg step per week

2.0s

now, down from 4.1s

agent steps ran about 2x faster since launch

Load and throughput

how much work the platform handled each week

AI calls each week

peak 1,071

Throughput since launch

signed-in work

409

work sessions

1,156

agent steps

11,069

total actions

The platform ran 2,079 model calls and 1,156 tool steps to deliver 149 rollouts.

The engine, and what it costs

the AI work powering every rollout, and the spend

AI calls by model

2,079 calls

Opus 4.8

1,172

Haiku 4.5

907

Opus for the deep work, Haiku for the quick tasks.

Where the money goes

$73 total

Opus 4.8

$68

Haiku 4.5

$0.49 per finished rollout · Opus is 93% of the spend.

Engine totals

since launch

Model calls2,079

Generations1,186

Compute$73

Errors42

Where the work happens

activity by city · Australia and Vietnam

Activity by city

8 cities, 2 countries

Sydney

3,814

Melbourne

1,877

Ho Chi Minh City

976

Canberra

Can Tho

Central Coast

Australia Vietnam plus Brisbane and Perth

Launch Pulse · PostHog data engine · staff sign-in