U
Unicorn · Launch Pulse
Weekly report · last 7 days
Last 7 days Production

Outputs produced this week (all products)

156
One “output” is a finished rollout, Look Book collection, voiceover, and so on. “Rollouts” below means Smart Rollout only.
Smart Rollout · 142 (91%) Look Book · 10 (6%) Voice · 4 (3%) Video, Email, ALH coming soon (today only Smart Rollout is fully live)
How to read. Organisation = a customer account. Member = Seat = the billed unit. Output = one finished piece of work, any tool. Pricing is per tool: Smart Rollout is $1,500 per seat, per month; other tools differ (Voice is tiered, Look Book to be confirmed), so “seats × $1,500” is a Smart Rollout figure, not a flat rate across the platform. Figures cover the last 7 days; usage updates through the day, and trial and paid figures refresh daily.
Preview only: in PostHog these are 3 separate dashboards, opened individually (no in-dashboard tabs).
New trials
3 organisations
9 seats · this week
Trial → paid
22%
7 of 32 ended trials · ▲4pts
Paying
5 organisations
28 seats · ▲6
Paid seats added
▲6
this week · ≈ +$9k/mo
TRIALHow trials are converting
Self-serve motion only. Enterprise and sales-provisioned accounts skip the 7-day trial (they appear under Paying).

Conversion (trial organisations)

Registered
34
Ran a rollout
19
Converted to paid
7

15 trial organisations registered but haven't run a rollout yet.

Counts are organisations. Shows trial impact and conversion overall.

Trial usage & experience

4.2
average rollouts during trial
96%
rollout success rate
1.8d
average time to first rollout
Tells us the trial performance & experience.

Trial organisations to act on

Most active: watch to convert
Northwind Co · 6 seats
Day 5 · 5 rollouts · ***@northwind.co
hot
Riverstone · 2 seats
Day 4 · 4 rollouts · ***@riverstone.io
hot
Inactive (≤1 rollout): follow up
Globex · 4 seats
Day 2 · 0 rollouts · ***@globex.com
nudge
Meridian Foods · 1 seat
Day 6 · 1 rollout · ***@meridianfoods.com
1d left
Expired, never upgraded: follow up
Wayne Co · 3 seats
Expired 2 days ago · ***@wayne.co
win back
Brightline Media · 1 seat
Expired last week · ***@brightline.media
win back
Which organisations to act on, with contact and status. On the shared board the email is masked to its domain; the full email and seat size (deal value) are on the login-only Sales workspace.
PAIDHow paying customers are doing

Paid overview

5
paid organisations
28
paid seats (▲6)
1
organisation at risk

Of 5 paying: 3 from self-serve trials · 2 sales-provisioned.

Seats = revenue: 28 Smart Rollout seats × $1,500 ≈ $42k per month (other tools priced separately). Watch seats, not just organisation count: an organisation adding seats is new income even when the organisation count is flat.

Paid usage & value

31
average rollouts per paid organisation
98%
rollout success rate
140
outputs produced (7d)
Tells us paid engagement & value delivered.

Paid organisations to act on

Power users: upsell or testimonial
Acme Retail · 12 seats
96 rollouts · 3 tools · ***@acmeretail.com
grow
Gone quiet (14 days): save
Stark Industries · 6 seats
No activity 21 days · ***@stark.com
quiet
Multi-tool: bigger-plan chat
Acme Retail · 12 seats
Rollout + Look Book + Voice · ***@acmeretail.com
upsell
Who to grow or save, with contact and status. Email is masked to its domain on the shared board; full contact and seat size are on the login-only Sales workspace.

Design mockup: sample data, weekly (last 7 days). Illustrates the view once self-serve trials begin (first cohort next week). Live today: 1 active organisation, ~120 members; trials are on Smart Rollout, 7 days. Units: Organisation = customer account · Member = Seat = the billed unit ($1,500 per seat, per month) · Output = one finished piece of work across any tool. A few tiles draw on billing and membership data that's being connected to PostHog: a one-time setup, not a blocker. Customer names and contact emails sit behind login, never in the public link or the weekly email (which shows headline numbers and wins only).